In preparation for teaching a marketing class I watched the video Secrets of the Super Brands Fashion: Superbrand Chic
and in it a representative from UK Glamour magazine said that their
primary target market are women around the age of 28. The magazine targets these
woman because they are likely at the prime of their spending. Perhaps
they are in a relationship, most likely they do not have kids, and so
they have a significant amount of discretionary income.
This
newsy bit got me thinking about my own lifestyle. I am a single 43-year-old woman,
living in an urban area, owning my own home,
and without kids. Goodness, all my income is pretty much discretionary. Plus,
how I spend my time is completely up to me. Many of my friends are in
the same "category" but what do you call us?
SUWF = Single Urban Woman with Freedom
I'm sure there must be something better but at least this is a start.
I googled "Single Urban Woman with No Kids" and the Urban Dictionary took me to a page with an ironic listing called the San Francisco Syndrome. This was an amusing take on why it is so challenging to date fantastic single men in the Bay Area. Thankfully there are fantastic gay men. I can't help but wonder if this was written by an angry single straight man:
San Francisco Syndrome
"A condition affecting many heterosexual males
living within major urban centers such as San Francisco, USA and
Vancouver, Canada that have demographics of both a disproportionately
high population of gay men and a disproportionately high ratio of single women over single straight men.
With such demographics ostensibly in their favor, a surprisingly small number of single straight men in such centers take pleasure in the availability of so many single women.
Rather, the single straight males afflicted with the San Francisco Syndrome become intimidated, resentful and reclusive, refusing to socialize in such demographics, preferring to remain at home playing with their remote controls.
This leads to the single women becoming more and more independent, more friendly with gay men, and generally (if not totally content) far more prepared to remain single.
Which in turn leads to a further schizm with the absent single males, often leading to their feelings of general insecurity, misogyny and homophobia.
The result is the three most prominent social groups found in such cities: gay men, their single women friends and the absentee, almost invisible single straight males."
With such demographics ostensibly in their favor, a surprisingly small number of single straight men in such centers take pleasure in the availability of so many single women.
Rather, the single straight males afflicted with the San Francisco Syndrome become intimidated, resentful and reclusive, refusing to socialize in such demographics, preferring to remain at home playing with their remote controls.
This leads to the single women becoming more and more independent, more friendly with gay men, and generally (if not totally content) far more prepared to remain single.
Which in turn leads to a further schizm with the absent single males, often leading to their feelings of general insecurity, misogyny and homophobia.
The result is the three most prominent social groups found in such cities: gay men, their single women friends and the absentee, almost invisible single straight males."
