In the Strategic Planning for Individual Artists workshop one of the participants brought up the "elephant on the table question" - what is selling out. It was the perfect question for professional artists trying to make their living from their art.
I asked the group to note that the two words "selling" and "out". Notice that selling means sales and out means getting your work out there. So if you are successful in making sales by getting your work out there you were living your goal and yet...that is bad? Logic does not compute.
The grand take-away was that you need to be clear about your values, beliefs and vision. Without that in mind you really don't know if you are selling out because you could end up going down the wrong path without knowing why.
Really interesting discussion.