Here's an interesting piece of advice: Email Marketing - Say it Like You're Talking to Mom. Don't send her the same bit of info more than once, keep it casual, personal and brief.
A journalist on the panel, who moved from print to online theatre reviews is now connecting with theatre folks via Facebook. Virtual networking I'm real time. The Facebook forum is allowing him to participate in dialogue that results in stories.
Also interesting is to create Facebook pages for yourself, for your business for every performance, character in your performance. Could you imagine the investment of time?
The lesson is that you need to connect with people in a way that they want to receive information and to make it personal.
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